Brainstorming advocacy

Activity: this is a brainstorming activity that can be conducted using both online resources or just using post-its and a flip chart.

Through this brainstorm, focused on the advocacy and volunteering topics, participants will try to answer the following questions: what to advocate? who are the stakeholders and the target groups of an advocacy intervention? how to do it?

Time: 20 minutes.

Materials: post-its, pens; or computers to work online via the Dotstorming web site.

Dotstorming ( is a free interactive online tool you can use to help brainstorming ideas. It allows you to share images and text – chat with others and vote for the best suggestions.

Step 1

Description: present the following situation to the participants.

You recognise that volunteering is a fantastic way for young people to make their mark on a cause and learn new things along the way. You are part of a group in your local region seeking to raise the profile of volunteering and want to provide a way for youngsters to identify and select volunteering opportunities.

Visit the YouthMetre Dotstorming page and share ideas by answering these questions:
i) what will you advocate for?
ii) who are the key people to target for an advocacy campaign, and
iii) how will you achieve the goals of your campaign?

Note: you can create your own free DotStorming account and set this activity up independently of the one provided here for the groups you work with.

Young Influencers training in Brussels

Step 2

Follow the sequence:
a) Add your ideas to Dotstorming
b) Examine all the ideas – add comments to the most interesting ideas, use the chat to discuss any issues
c) Vote for the best ideas (each person has up to 3 votes)
d) Combine ideas to make a synthesis of the best suggestions

Step 3

Brainstorming tips
− Build on the ideas of others
− Encourage wild ideas
− Go for quantity
− Be visual – DotStorming allows you to share images as well as text.
− One conversation at a time
− Defer judgement
− Stay focused on the topic

Debriefing: Cluster the ideas & synthesise the outcomes

Which were the most significant? – maybe having the greatest impact or needed most
Which are the hardest to achieve? – in terms of the process, or the resources needed