Your online advocacy campaign

Activity: during previous parts of the training the participants learnt how to develop diverse materials and skills, pieces of a mosaic needed for successful campaigning.

During this part, the participants will learn how to put those pieces together to create the whole picture and insert it into the framework. This is because separately these pieces, on their own, would not help you achieve success with the campaign. In this sense the picture would be an entire advocacy campaign and its frame the people and activities around it.

This activity is completely practical and thus the participants will get the opportunity to build on their knowledge and skills they gained so far – they will have one and a half hours to design their own advocacy online campaign. In the end, the participants will be empowered to effectively advocate for their ideas/projects.

Time: 90 minutes.

Materials: laptops, projector, flip-chart, post-its, the document Template to design an advocacy campaign.

Some considerations to help develop an advocacy campaign

Step 1

1) Explain the activity
2) Organise participants – divide them into groups of 4 people.
They will be working with their laptops and designing own online advocacy campaign, formulate messages and visualize them. Two trainers will also provide participants the consultancy during the activity.
3) 15 minutes – participants shall either develop their own project idea or take inspiration from the Good Practices database available on the YouthMetre website.
They can also follow up on an idea/story they worked on during previous activities.

Based on the Template to design an advocacy campaign, project ideas should contain following information:
– the need to be addressed,
– aims of the project,
– how it will be implemented,
– outcomes, impact, and
– estimated budget.
They can also include their contact data.

Young Influencers training in Brussels

Step 2

4) 60 minutes – design an advocacy campaign for your project idea. It doesn’t need to be a long document (2 A4 pages, including visuals, are sufficient) that can be accompanied by a presentation.
It should be structured and answer questions listed in the document Template to design an advocacy campaign.

5) 10 minutes – final presentations. At the end, each group should briefly present and summarize their campaigns. They can use presentation software like PowerPoint if they wish (recommend a maximum of 3 slides).

Step 3

Debriefing: close the activity by sharing some of the key themes that you heard throughout the discussion.

Invite the participant to share one insight or action that they will take with them from the activity.